Cliff Berry's Biography

Dec 10, 2010

By Cliff Berry

Here at the IBA, our collective goal remains to communicate a vision, tools, and training in life sciences on a worldwide scale. The primary task of my daily activities is using the visual medium to help further promote the verbal and textual ideas put forth by founder, John Veltheim, and the IBA matrix. As a graphic designer, my creative process combines art and technology. This includes working with hand drawn illustration, paint, photographs, computer generated imagery, typography, and sometimes motion. Coming up on my sixth year with the company, my initial workload was solidifying a brand identity, and I look forward to the challenge of upgrading our visual presence as we forge into the process of becoming a college.

Please feel free to contact me if you have any questions related to IBA graphic design or about the brand standard guide. The designs I create aid as learning and promotional tools for membership, so also send comments on likes and dislikes, and insight to new materials that you feel would be a commodity for our growing matrix.

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