IBA Brand Evaluation

Nov 09, 2012

By IBA Team

The IBA is embarking on an exciting adventure to better understand and demonstrate our unique value to the market. Our goal for the final quarter of 2012 is to analyze our current brand and develop a strategy to help our brand thrive and grow. We have engaged the brand strategy firm Parker LePla to lead us through this development process. 

Your chance to participate in the IBA's global research project.


In an effort to better understand what our membership and your clients need from the IBA, we've commissioned an online study. The survey, located here https://www.surveymonkey.com/s/IBASurveyEnglish2012 will take approximately 5 minutes to complete and will provide us with valuable input into the future direction of the organization. Please take a few minutes to give us your thoughts. The survey will close Monday, November 26th.

We would like to hear from your clients and network too!

In addition to practitioners and students, we are also very interested in hearing from clients. Please forward this same link to your clients so they might also participate.






Share Link: https://www.surveymonkey.com/s/IBASurveyEnglish2012


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